September is back-to-school, back-to-work, end-of-summer and beginning-of-fall. What changes are happening in your business that relate to this time of year, and what changes are happening to your website visitors? If you have summer staff, you can post a thank and good wishes message. If your services are shifting (eg, from fixing air conditioners to fixing heaters) it is time to shift the message and offers on your website. Change images to those that fit with fall.